This plan is not to control the future, since that is impossible, but rather to guide our steps along the way and to more easily navigate through the unknown. It brings coherence to the diffusion activities and facilitates teamwork by allowing a clearer sharing of the project vision. It is therefore a fluid tool that provides clear guidelines, much like a compass: we don’t always know exactly which way we’re going to go, but we can clearly know where North, South, East and West are located. This clarity then brings fluidity and lightness to the diffusion activities.

In concrete terms, the radiance plan assists us to clarify the essence and elements of our diffusion project. It is also a precious ally when it comes to making choices in the middle of the action, creating content, launching new products and services, and managing communities on social media.

When our plan is clear, fluid and light it:

• eliminates confusion (for you and your customers);
• favours inspirations (it’s abundance!);
• makes it easy and vibrant to create content;
• propels your radiance and visibility.

In short, with a radiance plan, you don’t have to worry or struggle, you simply have a lot of fun and you can welcome expansion at full speed!