In a climate where modern marketing is more concerned with “being noisy,” encouraging superficial connections as well as thoughtless consumption via strategies and instruments of mental manipulation that stimulate survival behaviors (e.g., fear of lack, instant gratification, sense of urgency, the need to please and always want more, etc.) …
Instead, we propose to let go of this boisterous vortex to return to the essence of Radiance.
In short, what if instead of “marketing,” you chose to BE a LIGHTHOUSE?
It is by offering content with integrity, unique experiences and vibrant interaction opportunities that you can truly connect with your audiences, develop relationships, attract new customers and grow your communities, both locally and internationally.
ABOUT MARIE-ÈVE LORD, FOUNDER OF
RADIANTLY SHINE ONLINE
Wonder and Awe about Connection
Beyond communication and marketing, there is connection; and it is this last element that really amazes Marie-Ève since… always!
That’s why she chose to create Radiantly Shine Online; to offer businesses and entrepreneurs another avenue to connect genuinely with their communities rather than trying to control consumer behaviors with manipulative strategies.
As you may have guessed, for Marie-Ève, shining radiantly is above all else, choosing to be a lighthouse. Why? Because choosing “genuine connection” is a solid positioning that starts from within, that is, from the heart of the entrepreneur and the business.
A career path through various sectors of activity
Marie-Ève Lord has a Bachelor’s Degree in Communications and Administration from UQAM and has been a Web Communications and Social Media Specialist for over 12 years. Before founding Radiantly Shine Online in 2017, she worked as an independent consultant, as well as for a Montreal arts organization, a Local Development Centre in the Centre-du-Québec, and marketing agencies in Montreal and Quebec City.
Her career in recent years has allowed her to offer consulting, mentoring, and collaboration with entrepreneurs, both in Canada and Internationally, in various sectors of activity such as arts and culture, agri-food, tourism, retail, manufacturing and industrial, construction, new technologies, finance and insurance, entrepreneurship, human resources, psychometric tools, management, health, wellness and personal development, aesthetics, and medical-aesthetics.
A Lighthouse Inspiration…
This rich journey through various sectors of activity, along with a profound experience of connecting with herself during a 9-month mentorship in 2018, inspired her to create a “universal” tool to assist lighthouses from all walks of life to shine at their highest potential.
This was when the Cycle of Shining Radiantly Online was born, a simple and effective process with six essential phases for a powerful online radiance. This tool is now part of the Radiantly Shine Online’s approach and serves as a guideline throughout all the products and services offered by Marie-Ève and her team of collaborators.
To connect with Marie-Ève
ABOUT OUR TEAM
Our team is mainly composed of independent collaborators, experts in their respective fields, who share the vision, and Radiantly Shine Online’s raison d’être.
Various local and/or international teams are in place, depending on the nature of each project. The team is in constant expansion and open to welcoming collaborators from across the globe.
OUR VISION
Radiantly shining is choosing to be a lighthouse
Radiantly shining starts from an internal positioning and not from a reactive positioning to external elements as it is proposed by current marketing. The clearer and stronger our internal positioning is with ourselves and/or as a company, the more powerfully we shine. Hence the lighthouse image. Sometimes, being a lighthouse is also being an ambassador for a message that is bigger than ourselves. Some even express it as a deep desire to contribute to Humanity.
Radiantly shining is choosing to be a lighthouse
Radiantly shining starts from an internal positioning and not from a reactive positioning to external elements as it is proposed by current marketing. The clearer and stronger our internal positioning is with ourselves and/or as a company, the more powerfully we shine. Hence the lighthouse image. Sometimes, being a lighthouse is also being an ambassador for a message that is bigger than ourselves. Some even express it as a deep desire to contribute to Humanity.
Being a lighthouse is choosing to shine beyond visibility
Radiating includes visibility, but visibility does not include radiating.
Radiating is infinite, takes into consideration the impact, quality, and integrity of what is being disseminated, whereas visibility alone is limited, focusing only on numbers and quantity. Radiantly shining emerges from a context of organic dissemination, not marketing.
Being a lighthouse is choosing to shine beyond visibility
Radiating includes visibility, but visibility does not include radiating.
Radiating is infinite, takes into consideration the impact, quality, and integrity of what is being disseminated, whereas visibility alone is limited, focusing only on numbers and quantity. Radiantly shining emerges from a context of organic dissemination, not marketing.
Being a lighthouse is to choose expression over marketing
To be a lighthouse is to choose to share your message in complete integrity and uniqueness, rather than trying to “market” it using manipulative, influential, or persuasive strategies. A lighthouse simply shines; it doesn’t need to convince anyone to connect, build relationships or buy its products and services. It clearly communicates who it is and what it offers with complete freedom while leaving others free to choose whether it suits them or not.
Being a lighthouse is to choose expression over marketing
To be a lighthouse is to choose to share your message in complete integrity and uniqueness, rather than trying to “market” it using manipulative, influential, or persuasive strategies. A lighthouse simply shines; it doesn’t need to convince anyone to connect, build relationships or buy its products and services. It clearly communicates who it is and what it offers with complete freedom while leaving others free to choose whether it suits them or not.
Being a lighthouse is choosing organic reach beyond advertising
The impact and quality of organic (ad-free) dissemination practices are often underestimated by marketing since the numbers in paid advertising give the illusion of some kind of performance. But these numbers are often meaningless, lacking any real connection, and provide inconsistency and confusion through the dissemination process. With a solid internal positioning, an offer that takes into account everyone’s well-being, as well as the sharing of vibrant, honest, and authentic content, it’s more than possible to radiantly shine without paying for online advertising.
Being a lighthouse is choosing organic reach beyond advertising
The impact and quality of organic (ad-free) dissemination practices are often underestimated by marketing since the numbers in paid advertising give the illusion of some kind of performance. But these numbers are often meaningless, lacking any real connection, and provide inconsistency and confusion through the dissemination process. With a solid internal positioning, an offer that takes into account everyone’s well-being, as well as the sharing of vibrant, honest, and authentic content, it’s more than possible to radiantly shine without paying for online advertising.
Being a lighthouse is co-creating Ultimate Connection Spaces
Regardless of our personality, language, culture, customs, beliefs, and experiences, we are all human… So we all have the opportunity to connect together, heart to heart, beyond any identity. No matter the context, there’s always an Ultimate Connection Space; that is, a universe that brings together certain elements that allow for authentic connection, communication, and exchanges that are clear, fluid, and vibrant. These spaces are also the breeding ground for inspirations, opportunities, and magnificent manifestations! So being a lighthouse is also about choosing connection beyond marketing.
Being a lighthouse is co-creating Ultimate Connection Spaces
Regardless of our personality, language, culture, customs, beliefs, and experiences, we are all human… So we all have the opportunity to connect together, heart to heart, beyond any identity. No matter the context, there’s always an Ultimate Connection Space; that is, a universe that brings together certain elements that allow for authentic connection, communication, and exchanges that are clear, fluid, and vibrant. These spaces are also the breeding ground for inspirations, opportunities, and magnificent manifestations! So being a lighthouse is also about choosing connection beyond marketing.
Being a lighthouse is choosing harmony between both human and technology
Technology offers us the opportunity to connect in a humane way on both a global scale and worldwide. Technology allows us to propel the reach of our lighthouse! However, this requires a certain level of harmony between humans and technology. If one is neglected to benefit the other, communication activities won’t be at their highest potential. As much as possible, all human and technological elements must be considered and honored through the process.
Being a lighthouse is choosing harmony between both human and technology
Technology offers us the opportunity to connect in a humane way on both a global scale and worldwide. Technology allows us to propel the reach of our lighthouse! However, this requires a certain level of harmony between humans and technology. If one is neglected to benefit the other, communication activities won’t be at their highest potential. As much as possible, all human and technological elements must be considered and honored through the process.
Radiantly shining is simple, light, and vibrant
Suppose you are experiencing confusion, heaviness, stress, and frustration related to your dissemination or marketing activities. It may be that there are elements that need to be harmonized and clarified in terms of your positioning, visibility plan, content, creative and communication processes, platforms, or communities. In its essence, radiantly shining is about sharing our uniqueness, our raison d’être, and what makes us vibrate the most as human beings and entrepreneurs! There is, therefore, no reason for this activity to be a source of heaviness. If this is the case, you simply have to choose to bring clarity, fluidity, and lightness into it.
Radiantly shining is simple, light, and vibrant
Suppose you are experiencing confusion, heaviness, stress, and frustration related to your dissemination or marketing activities. It may be that there are elements that need to be harmonized and clarified in terms of your positioning, visibility plan, content, creative and communication processes, platforms, or communities. In its essence, radiantly shining is about sharing our uniqueness, our raison d’être, and what makes us vibrate the most as human beings and entrepreneurs! There is, therefore, no reason for this activity to be a source of heaviness. If this is the case, you simply have to choose to bring clarity, fluidity, and lightness into it.